Blink blink

Rebranding of the Optique brand – a nationwide chain of fashionable optical stores. We saw high-end corrective eyewear…with a light touch. We like fashion and expressive style, but we look at high fashion eyewear with some distance ;⁠)
That’s how the new name of BLINK BLINK showrooms was created, “Najwyraźniej stylowo”, which also in the slogan emphasizes elegance and glitz (a reference to the term “bling bling”) with a slight distance all in the style of a gentle, subtle joke, which the sharp eye will notice. This eye blinking is reflected in the logo – we interpret the essence of the BLINK BLINK name in different versions.
We changed the look of all OPTIQUE stores, a new visual identity, website and new SM channels were created.