Alpro & Rozkoszny

We created a campaign for the Alpro brand featuring the well-known influencer Rozkoszny. Our task was mainly through digital and OOH channels to promote the “deliciousness” of Alpro products, not just their health aspect, and to spread the idea of flexitarianism, i.e. the idea that you can be sometimes vegan and sometimes not and it’s totally ok and Alpro products are for everyone – not just vegans and vegetarians!
A campaign was created with the sound theme of “mmmmmmm”, ‘omnomnomnom’, “yummmmmm”, etc.
A new culinary hit was created – just as Rozkoszny’s Basque cheesecake once won the hearts and the palates of his followers, now the recipe for SKYRNIK Basque based on Alpro
in Skyr Style has warmed up the internet better than the oven ;⁠⁠⁠) People started bragging about their skyrniks and the whole Warsaw saw Rozkoszny indulging in the taste of Alpro
and convincing that Alpro products taste good to absolutely everyone.

Below is the case study.