Emolium

A 360 campaign for the Emolium brand, “Maternal Protection”, nominated for an Effie award. The concept is based on the insights that a newborn baby needs the same maternal protection it had before birth – in the safe mother’s belly. Emolium provides such protection to the delicate skin of a small child from the first day of life – this is confirmed by both mothers and pediatricians, sometimes in the same person ;⁠⁠⁠)
The second phase of the campaign is already focused more on the moms themselves, Emolium creates a supportive space for them, full of understanding, where we show the glories and shadows and hardships of young mothers, which the brand supports. All in a light and playful tone of voice, because “wszystkie tak mamy” and all go through similar difficulties, but also funny situations when a child appears in the world.