Magnevie

Below you can see the animatic that resulted from a pilot international project for Publicis Conseil in Paris (an international competition for a TV campaign for Sanofi Global). The project involved France, Russia, Italy and Poland. The Polish idea won the client’s approval and was the best tested.
Our task was to show how stress makes us absent-minded and unable to enjoy life, and the effect of Magnevie on relieving stress symptoms.