Bobby Burger

We won the tender for the SM Bobby Burger service. We created the concept “Bobby Burger bites into the city” in response to the task – to create consistent communication for a brand that is street, on trend, for young people. They are like our brand – they don’t sit quietly, they are everywhere, they are involved in the life of the city and the street, they create, they experiment, they play, they look for inspiration, they are bold and they don’t recognize compromise or keeping oneself to oneself.