Orlen herstorie

The idea of sports sponsorship of the biggest ambassador of Polish sports, the Orlen brand. We are changing its role from a great patron of sports to a partner and initiator of social change. We have created a series of activities under the slogan “We create the HERstory of sport now!” in the context of the upcoming European Women’s Football Championship, in which the Polish national team will play, and the growing potential of our female athletes.
The popularity of women’s soccer is still low, but interest in it is growing – mainly thanks to stars such as Ewa Pajor and Weronika Zawistowska, among others. Orlen is aware of the importance of supporting women and young girls also in sports, including typically male sports, but not only – we carry the message of EMPOWERMENT of women and girls, because we are part of the change, we want to participate in making history, in fact, the HERstory of sports – now! Jedziemy, Dziewczyny!