Woodford Reserve

Woodford Reserve is credited with winning the bid to operate the SM channels of the Woodford Reserve brand, a premium bourbon produced in small batches. Brown-Forman, the brand’s owner, is also known for producing Jack Daniel’s, among others. The Woodford Reserve distillery is one of the oldest and most prestigious in the United States, and the brand itself, although established in 1996, harkens back to a distilling tradition dating back to the 19th century.
Our task was to develop contextual communications based on the already existing idea of “zaWartość”. A series of key visuals and digital formats relating to the core idea were created, in which we interpret “zaWartość” in different ways.