Kaufland

Digital Campaign “Polskie smaki dobrze wchodzą” to promote Polish regional products Stąd Takie Dobre in Kaufland. As we know, they are “good because they are Polish,” but this is not enough. How to make Polish consumers appreciate our traditional local dishes and products more? When foreigners are delighted with them…;) We often see on tiktok or Instagram foreign tourists or foreigners living in Poland praising pierogi, eating żurek, Polish bread, kiełbasa, makowiec, etc.They are the ones who will become the new ambassadors of Polish products Stąd Takie Dobre.