Frisco

We won the tender to support Frisco.pl. We created an OOH and digital campaign with some extra activations by spreading rumors…
The power of rumors is that, repeated often, they begin to function as truth and live their own life, as a commonly held belief, but…they are not supported by facts. This is also the case with grocery shopping over the Internet. People who don’t do them are convinced that “supposedly” as over the Internet it’s more expensive, “supposedly” suppliers are late and don’t deliver fresh products, and so on. This belief is…unsupported by anything, because, after all, these people have never tried this form of shopping.
Using the mechanics of rumors and the enormous power they carry…. we create our own positive “rumors” in opposition to the negative ones that already exist. Frisco is an online supermarket that is “being talked about,” and it’s being talked about well. “They supposedly work!” But the difference is that our rumors are backed up by evidence – check!